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Getting a return from your Competitive Intelligence Operation

Getting Value for money from investing in Competitive Intelligence?
CI has to fight for budget just like other areas of the business. Ultimately, CI has to contribute to one or both of the following business objectives:
  • Increase sales
  • Decrease costs
Not only has CI got to deliver value for money but it must be accepted by key managers that CI has actually delivered value.

CI is vital for the success of the strategies:

  • Retaining existing business
  • Selling more to existing business
  • Getting new customers
  • Improving key business processes
CI has an important role not only in the formulation of these strategies but in assisting in their implementation and in monitoring their performance.

Making sure your CI operation delivers value for money is a challenge. We can help you to identify the most business beneficial options.

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You can't measure the benefits of CI
This old chestnut is frequently heard. Often it merely means the CI operation was not set up with a clear bottom line objectives in the first place, but as an internal research service, much like a library.

But unless a CI operation is set up with a clear measurable business objective CI will suffer from the old business rule - 'What is not measured does not get managed' - nor does it get rewarded.

© 2007 EMP Intelligence Service