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Getting a return from your Competitive Intelligence Operation
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| Getting
Value for money from investing in Competitive Intelligence? |
CI has to
fight for budget just like other areas of the business. Ultimately, CI has to contribute to one
or both of the following business objectives:
- Increase sales
- Decrease costs
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| Not only
has CI got to deliver value for money but it must be accepted by key managers
that CI has actually delivered value.
CI is vital for the success of the
strategies:
- Retaining existing business
- Selling more to existing business
- Getting new customers
- Improving key business processes
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CI has an important role not only in the
formulation of these strategies but in assisting in their
implementation and in monitoring their performance.
Making sure your CI operation
delivers value for money is a challenge. We can help you to identify
the most business beneficial options.
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| You
can't measure the benefits of CI |
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old chestnut is frequently heard. Often it merely means
the CI operation was not set up with a clear bottom line
objectives in the first place, but as an internal research service, much
like a library.
But
unless
a CI operation is set up with a clear measurable
business objective CI will suffer from the old business
rule - 'What is not measured does not get managed' - nor
does it get rewarded.
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