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How to convert Information into Intelligence
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| EMP Intelligence Service invites you to a workshop on:
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"More analysis - less
information"
Most CI operations face this challenge eventually.
But how do you produce "more analysis"? And which methods of analysis
are best? |
| This workshop answers these
questions. It shows you how to raise the performance of your CI
operation from information production to competitive analysis.
This
workshop will:
- Help
you increase the value of your CI operation
- Give
you new techniques and show you how and when to use them
- Take
the jargon out of competitive analysis and make some commonly used
methods of analysis much more useful
- Show
you how to make your analysis practical and relevant to the business
- Improve
your thinking abilities and generate greater acceptance of your
analysis among senior managers
- Give
you practical opportunities to use particular methods of analysis
- Learn
from case examples of successful use of competitive analysis
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Methods of analysis are vital for adding value to
competitor information. But in many cases most so-called 'analysis' is
wasted. Either it is too abstract or generalised to be of any practical
use or the analysis is so technical and full of jargon that senior
managers don't know what you're talking about. It does not pass the
'so-what?' test. In this workshop you will:
- Understand
how to use analysis to identify opportunities and threats
- Learn
how to analyse potential competition
- New
Competitors; New entrants; Niche players
- Learn
how to analyse current competitors
- Head-to-Heads;
New entrants; Niche players
- Know
how to use various analytical techniques and tools in a practical and
jargon-free way, and know when to use what tool and why
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What
makes Andrew Pollard's workshops so different?
Because
they're not just 'Chalk & Talk'.
Andrew
Pollard will make you think and work. He knows how to engage your
interest, and how to keep it. The day will be heavily interactive, with
break-out sessions dealing with practical case exercises that will
provide you with the tools to make your company more profitable and
competitive.
One
of the words heard most often in connection with Andrew Pollard's
workshops is 'enjoyable'. If you are having fun, you WILL learn faster.
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| Other
ways of booking |
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Phone Patricia Donnard on
+44-(0)1604-755005
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Download the brochure, fill in the booking form
& fax to Patricia Donnard on
+44-(0)1604-755104
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more
detailed programme
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| Who
will benefit? |
- Marketing Directors & Managers
- CI Managers
- Business Development Directors & Managers
- Key Account Managers
- Business & Competitive Analysts
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| Feedback
on Past Workshops |
| "A
very good overview of something to which I am relatively new. Good to
have several group exercises - really made me think! Good notes" |
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Clare Marshall, Eversheds
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| "Good
overview and techniques" |
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Jonathan Hinchey, Shell
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| "Excellent
- I learnt so much and can put much of it into practice in my work" |
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Will Reed, SAS
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| "Having
only started Competitive Analysis two months ago I found it extremely
useful as an overview on how to do my job better!" |
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Chris Morgan, Corus
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| Financial
Analysis for Competitive Intelligence |
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This workshop will take the mystery and the backbreak out of interpreting and using company accounts. You will receive by email useful macros and report templates.
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| Managing a Competitive Intelligence Unit |
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This workshop gives you the very latest best practice for managing a Competitive Intelligence Unit efficiently and effectively. Focusing on practical processes, tools and techniques to enable you to make a real difference to your business
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