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Improving Business Performance with Competitive Intelligence
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| Competitive
Intelligence Publications |
| A book,
written by EMP's Andrew Pollard, on Competitive Intelligence |
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Title |
Competitor Intelligence:
Strategy, Tools and Techniques for Competitive Advantage |
| Published |
Financial Times Pitman,
November 1998 |
| Content |
- Gaining Advantage
- Setting up a successful operation
- Identifying Key Intelligence
Requirements
- Collection
- Analysis
- Producing Reports &
Communication
- Security & Ethics
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| Cost |
£29.95 from EMP (inc.p&p) |
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