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Competitive Intelligence Research & Reports
Services - Competitive Intelligence Collection, Competitive
Intelligence Collection, Competitor Profiles, Competitive Benchmarking,
Competitor Monitoring
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| Competitive
Intelligence Collection and Report Production |
| "In
the end the best informed wins" |
| Most CI
operations need to monitor or track a set of competitors on an
on-going basis as well as responding to the ad hoc needs of their
intelligence customers. EMP provides both continuous monitoring as
well as providing specific intelligence report production as and when required. |
| Intelligence
products produced by EMP include: |
- "Radar" CI Bulletins
(daily, weekly or other periodic)
- Company profiles (competitors,
customers, prospects)
- Competitor benchmarking studies
- Sales aides
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| External
CI Sources |
Through a
network of skilled researchers built up over the last 17 years, EMP
collects competitive intelligence on a wide range of targets and
industries using a wide range of channels. For instance:
- Internet and other electronic
sources
- Telephone
- Trade shows
In addition we can provide you with a
full outsource service of collection, analysis and report production should you require. Please contact us for
further information.
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| Internal
CI Sources
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| A
considerable amount of high quality CI lies in the heads of staff
inside the business. The challenge is to transfer this information from
their heads to the CI operation. While this can be a hard "nut" to
crack EMP has the expertise and experience to make it work in your
business and help you incorporate this valuable source of competitive
intelligence into report production. |
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| Worth
billions |
| Advanced
warning of when an attack is coming has often been
crucial in military history. It is similarly important
for business. Clients need to know as accurately as possible when
their competitors are going to launch their rebrand and
what the main features of the rebrand are likely to be.
From
information pieced together from three sources in three
different countries, EMP identified the likely relaunch
date of our client's key competitor. We also got
advanced warning about the nature of the rebrand.
As a result of our
advice our client took action to reduce the effectiveness
of its competitors relaunch. In the end the relaunch was
unsuccessful and our client's position safeguarded. Over
a period of years the CI we collected was worth billions
in sales retained.
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