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Competitive Analysis Services - SWOT Analysis, Competitive Scenarios, Early Warning, Porter Analysis, Financial Analysis
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Competitive
Intelligence Analysis
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| Information
into Intelligence for Competitive Advantage |
| Getting
the most out of competitive intelligence requires competitive
analysis. Knowing what analysis to use and how to use it is vital,
otherwise important realities buried within the intelligence will be
lost and crucial opportunities and threats missed.
Some of the methods of competitive
analysis in which we can help you develop your expertise are:
- Company profiling
- Competitive benchmarking
- SWOT and other strengths and
weaknesses analyses
- Competitive Scenario analysis
- Early Warning analysis
- Porter and other external driver
analysis (e.g. PIMS, EMP)
EMP can train you in the key methods
of competitive analysis - or carry out the analysis for you.
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| Financial
Analysis
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| Most CI
managers need to know the basics of financial analysis and be able
to produce CI reports and assessments containing basic financial
analysis - but without having to become an accountant. CI managers
need to be able to analyse company accounts and know which business
ratios to calculate. More important they need to know what the rates
actually mean. Furthermore they need to be able to find credible
sources of financial evaluation.
EMP can help you develop the
expertise in financial analysis within the business carry out the
analysis for you.
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| "Analysis" |
| Perhaps
no other word in CI attracts more muddled thinking than
the word "analysis". But many people in
CI operations like to call themselves
"analysts" . Some people even think it a good
idea to include references to analytical models developed
in academia to improve the image of the CI they produce.
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| KISS |
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But for
every senior manager who is impressed by academic
analysis there are 19 who simply want CI to be clear,
relevant and easy to understand. They are not impressed
by academic modelling. CI managers should for the most
part avoid thinking of themselves as gurus. The key rule
is KISS (Keep It Simple Stupid).
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